/* ==========================================================================
   Pop, Lock, & Post It — shared stylesheet for every page (umbrella + industry pages)
   Industry accents are set with <body data-industry="cleaning|hvac">.
   ========================================================================== */

:root,
[data-theme='light'] {
  --color-bg: #f4f3ef;
  --color-surface: #ffffff;
  --color-surface-2: #ecebe6;
  --color-surface-offset: #e3e2dc;
  --color-divider: #e0dfd8;
  --color-border: #cfcec6;
  --color-text: #121212;
  --color-text-muted: #56554f;
  --color-text-faint: #85847c;
  /* "primary" = text-safe action red-orange; "pop" = the loud highlight */
  --color-primary: #c7360a;
  --color-primary-hover: #a52c07;
  --color-primary-soft: #ffe6da;
  --color-pop: #ff5a1f;
  --color-ink: #121212;
  --color-on-ink: #f4f3ef;
  --color-accent: #0f6b63;
  --color-accent-soft: #d8ece9;
  --radius-sm: 0.5rem;
  --radius-md: 0.75rem;
  --radius-lg: 1.25rem;
  --radius-full: 9999px;
  --shadow-sm: 0 1px 2px rgba(18,18,18,0.06);
  --shadow-md: 0 6px 18px rgba(18,18,18,0.09);
  --shadow-lg: 0 24px 60px rgba(18,18,18,0.16);
  --font-display: 'Cabinet Grotesk', 'Helvetica Neue', sans-serif;
  --font-body: 'Satoshi', 'Helvetica Neue', sans-serif;
}
[data-theme='dark'] {
  --color-bg: #0f0f0f;
  --color-surface: #181818;
  --color-surface-2: #1f1f1f;
  --color-surface-offset: #262626;
  --color-divider: #2c2c2c;
  --color-border: #3a3a3a;
  --color-text: #eeede8;
  --color-text-muted: #a9a8a1;
  --color-text-faint: #75746e;
  --color-primary: #ff7a45;
  --color-primary-hover: #ff9366;
  --color-primary-soft: #2e1a10;
  --color-pop: #ff6a33;
  --color-ink: #eeede8;
  --color-on-ink: #121212;
  --color-accent: #57b3a8;
  --color-accent-soft: #16302d;
  --shadow-sm: 0 1px 2px rgba(0,0,0,0.3);
  --shadow-md: 0 6px 18px rgba(0,0,0,0.4);
  --shadow-lg: 0 24px 60px rgba(0,0,0,0.5);
}

/* ---- Industry accents (brand colors stay the same on every page) ---- */
body[data-industry='cleaning'] { --color-accent: #0f6b63; --color-accent-soft: #d8ece9; }
body[data-industry='hvac']     { --color-accent: #1d5f8a; --color-accent-soft: #dae8f2; }
[data-theme='dark'] body[data-industry='cleaning'],
body[data-industry='cleaning'][data-theme='dark'] { --color-accent: #57b3a8; --color-accent-soft: #16302d; }
[data-theme='dark'] body[data-industry='hvac'],
body[data-industry='hvac'][data-theme='dark'] { --color-accent: #6aa6cf; --color-accent-soft: #14283a; }

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html {
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
  scroll-behavior: smooth;
  scroll-padding-top: 5.5rem;
  -webkit-text-size-adjust: 100%;
}
body {
  min-height: 100dvh;
  line-height: 1.6;
  font-family: var(--font-body);
  font-size: var(--text-base);
  color: var(--color-text);
  background-color: var(--color-bg);
  overflow-x: hidden;
}
img, svg { display: block; max-width: 100%; height: auto; }
a { color: inherit; text-decoration: none; }
button { cursor: pointer; background: none; border: none; font: inherit; color: inherit; }
h1, h2, h3 { text-wrap: balance; line-height: 1.1; font-family: var(--font-display); }
p, li { text-wrap: pretty; max-width: 70ch; }
::selection { background: color-mix(in oklab, var(--color-primary) 25%, transparent); }
:focus-visible { outline: 3px solid var(--color-primary); outline-offset: 2px; border-radius: 4px; }

/* Type + space scale */
:root {
  --text-xs: clamp(0.78rem, 0.74rem + 0.2vw, 0.85rem);
  --text-sm: clamp(0.9rem, 0.86rem + 0.25vw, 0.95rem);
  --text-base: clamp(1rem, 0.96rem + 0.2vw, 1.08rem);
  --text-lg: clamp(1.1rem, 1rem + 0.6vw, 1.35rem);
  --text-xl: clamp(1.45rem, 1.2rem + 1.1vw, 2.1rem);
  --text-2xl: clamp(1.9rem, 1.3rem + 2.6vw, 3.3rem);
  --text-hero: clamp(2.3rem, 1.1rem + 5.2vw, 4.6rem);
  --space-1: 0.25rem; --space-2: 0.5rem; --space-3: 0.75rem; --space-4: 1rem;
  --space-5: 1.25rem; --space-6: 1.5rem; --space-8: 2rem; --space-10: 2.5rem;
  --space-12: 3rem; --space-16: 4rem; --space-20: 5rem; --space-24: 6rem;
  --content: 1120px;
}

.container { width: 100%; max-width: var(--content); margin-inline: auto; padding-inline: clamp(1.15rem, 5vw, 3rem); }
.section { padding-block: clamp(var(--space-12), 7vw, var(--space-24)); }
.section--tight { padding-block: clamp(var(--space-10), 5vw, var(--space-16)); }
.skip-link { position: absolute; left: -9999px; }
.skip-link:focus { left: var(--space-4); top: var(--space-4); z-index: 100; background: var(--color-primary); color: #fffdf8; padding: var(--space-3) var(--space-5); border-radius: var(--radius-full); }

.eyebrow {
  display: inline-flex; align-items: center; gap: var(--space-2);
  font-size: var(--text-xs); font-weight: 700; letter-spacing: 0.12em;
  text-transform: uppercase; color: var(--color-primary);
}
.eyebrow::before { content: ""; width: 1.5rem; height: 2px; background: var(--color-primary); display: inline-block; flex-shrink: 0; }

/* ---------------------------------------------------------------- Header */
.header {
  position: sticky; top: 0; z-index: 50;
  background: color-mix(in oklab, var(--color-bg) 90%, transparent);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid transparent;
  transition: border-color 0.2s, box-shadow 0.2s;
}
.header.scrolled { border-bottom-color: var(--color-divider); box-shadow: var(--shadow-sm); }
.header__inner { display: flex; align-items: center; justify-content: space-between; gap: var(--space-3); height: 4.25rem; }
.brand { display: flex; align-items: center; gap: var(--space-2); font-family: var(--font-display); font-weight: 800; font-size: 1.2rem; letter-spacing: -0.02em; flex-shrink: 0; }
.brand__tag { font-family: var(--font-body); font-size: 0.7rem; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; color: var(--color-accent); border-left: 1px solid var(--color-border); padding-left: var(--space-2); margin-left: var(--space-1); }
.nav { display: none; gap: var(--space-6); align-items: center; }
.nav a { font-size: var(--text-sm); font-weight: 500; color: var(--color-text-muted); transition: color 0.2s; white-space: nowrap; }
.nav a:hover, .nav a[aria-current='page'] { color: var(--color-text); }
.header__actions { display: flex; align-items: center; gap: var(--space-2); }
.icon-btn { display: inline-flex; align-items: center; justify-content: center; width: 2.75rem; height: 2.75rem; border-radius: var(--radius-full); color: var(--color-text-muted); transition: background 0.2s, color 0.2s; }
.icon-btn:hover { background: var(--color-surface-2); color: var(--color-text); }
.header__cta { display: none; }
@media (min-width: 1000px) { .nav { display: flex; } .header__cta { display: inline-flex; } }

/* Mobile drawer */
.nav-toggle { display: inline-flex; }
@media (min-width: 1000px) { .nav-toggle { display: none; } }
.drawer {
  position: fixed; inset: 0; z-index: 60;
  background: var(--color-bg);
  display: flex; flex-direction: column;
  padding: var(--space-5) clamp(1.15rem, 5vw, 3rem) var(--space-10);
  transform: translateX(100%);
  transition: transform 0.28s ease;
  overflow-y: auto;
}
.drawer.open { transform: none; }
.drawer__top { display: flex; align-items: center; justify-content: space-between; height: 3.5rem; }
.drawer__links { display: grid; gap: var(--space-1); margin-top: var(--space-6); }
.drawer__links a {
  font-family: var(--font-display); font-weight: 700; font-size: 1.4rem;
  padding-block: var(--space-4); border-bottom: 1px solid var(--color-divider);
}
.drawer__cta { margin-top: var(--space-8); display: grid; gap: var(--space-3); }
.drawer__cta .btn { width: 100%; }
.drawer__contact { margin-top: var(--space-8); font-size: var(--text-sm); color: var(--color-text-muted); display: grid; gap: var(--space-2); }
body.drawer-open { overflow: hidden; }

/* --------------------------------------------------------------- Buttons */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: var(--space-2);
  font-size: var(--text-sm); font-weight: 700; letter-spacing: 0.01em;
  padding: 0.9rem 1.5rem; border-radius: var(--radius-full);
  min-height: 2.9rem;
  transition: transform 0.15s ease, background 0.2s, color 0.2s, box-shadow 0.2s;
  text-align: center;
}
.btn--primary { background: var(--color-primary); color: #fffdf8; box-shadow: var(--shadow-sm); }
.btn--primary:hover { background: var(--color-primary-hover); transform: translateY(-1px); box-shadow: var(--shadow-md); }
.btn--ghost { background: var(--color-surface-2); color: var(--color-text); border: 1px solid var(--color-divider); }
.btn--ghost:hover { background: var(--color-surface-offset); }
.btn--outline { background: transparent; color: var(--color-text); border: 1.5px solid var(--color-border); }
.btn--outline:hover { border-color: var(--color-primary); color: var(--color-primary); }
.btn--lg { padding: 1.05rem 1.9rem; font-size: var(--text-base); min-height: 3.25rem; }
.btn--block { width: 100%; }

/* ------------------------------------------------------------------ Hero */
.hero { position: relative; overflow: hidden; padding-block: clamp(var(--space-10), 7vw, var(--space-20)) 0; }
.hero::before {
  content: ""; position: absolute; inset: 0; z-index: -1;
  background:
    radial-gradient(60rem 40rem at 80% -10%, color-mix(in oklab, var(--color-primary) 15%, transparent), transparent 70%),
    radial-gradient(50rem 30rem at 0% 0%, color-mix(in oklab, var(--color-accent) 12%, transparent), transparent 70%);
}
.hero__grid { display: grid; grid-template-columns: 1fr; gap: var(--space-10); align-items: center; }
@media (min-width: 920px) { .hero__grid { grid-template-columns: 1.05fr 0.95fr; gap: var(--space-16); } }
.hero h1 { font-size: var(--text-hero); font-weight: 800; letter-spacing: -0.03em; margin-block: var(--space-4) var(--space-5); }
.hero h1 .accent { color: var(--color-primary); }
.hero__lead { font-size: var(--text-lg); color: var(--color-text-muted); max-width: 48ch; }
.hero__cta { display: flex; flex-wrap: wrap; gap: var(--space-3); margin-top: var(--space-8); }
.hero__cta .btn { flex: 1 1 auto; min-width: 13rem; }
@media (min-width: 560px) { .hero__cta .btn { flex: 0 0 auto; } }
.hero__note { display: flex; flex-wrap: wrap; align-items: center; gap: var(--space-3); margin-top: var(--space-6); font-size: var(--text-sm); color: var(--color-text-muted); }
.hero__note svg { color: var(--color-accent); flex-shrink: 0; }

/* Phone mockup */
.phone-wrap { display: flex; justify-content: center; }
.phone {
  position: relative; width: min(17rem, 78vw); height: min(35rem, 160vw); border-radius: 2.5rem;
  background: var(--color-text); padding: 0.6rem; box-shadow: var(--shadow-lg);
  transform: rotate(-3deg); transition: transform 0.4s ease;
}
.phone:hover { transform: rotate(0deg); }
.phone__screen { width: 100%; height: 100%; border-radius: 2rem; background: var(--color-surface); overflow: hidden; display: flex; flex-direction: column; gap: 0.5rem; padding: 0.75rem; }
.pcard { border-radius: 0.9rem; overflow: hidden; background: var(--color-surface-2); box-shadow: var(--shadow-sm); }
.pcard__img { height: 5rem; display: grid; place-items: center; font-family: var(--font-display); font-weight: 800; font-size: 0.68rem; color: #fffdf8; letter-spacing: 0.04em; text-align: center; padding-inline: 0.5rem; }
.pcard__body { padding: 0.5rem 0.6rem 0.6rem; }
.pcard__cap { font-size: 0.62rem; line-height: 1.4; color: var(--color-text); max-width: none; }
.pcard__cap b { color: var(--color-primary); }
.phone__notch { position: absolute; top: 0.85rem; left: 50%; transform: translateX(-50%); width: 5rem; height: 1.1rem; background: var(--color-text); border-radius: 0 0 1rem 1rem; z-index: 2; }

/* ------------------------------------------------------------- Trust bar */
.trust { border-block: 1px solid var(--color-divider); background: var(--color-surface); }
.trust__inner { display: flex; flex-wrap: wrap; align-items: center; justify-content: center; gap: clamp(var(--space-4), 4vw, var(--space-10)); padding-block: var(--space-6); }
.trust__item { display: flex; align-items: center; gap: var(--space-2); font-size: var(--text-sm); color: var(--color-text-muted); font-weight: 500; }
.trust__item svg { color: var(--color-accent); flex-shrink: 0; }

/* -------------------------------------------------------- Section header */
.section-head { max-width: 62ch; margin-bottom: var(--space-10); }
.section-head--center { margin-inline: auto; text-align: center; }
.section-head--center .eyebrow { justify-content: center; }
.section-head h2 { font-size: var(--text-2xl); font-weight: 800; letter-spacing: -0.02em; margin-block: var(--space-4) var(--space-4); }
.section-head p { font-size: var(--text-lg); color: var(--color-text-muted); }
.section-head--center p { margin-inline: auto; }

/* ------------------------------------------------ Industry selector grid */
.ind-grid { display: grid; grid-template-columns: 1fr; gap: var(--space-5); }
@media (min-width: 680px) { .ind-grid { grid-template-columns: repeat(3, 1fr); } }
.ind-card {
  display: flex; flex-direction: column; gap: var(--space-3);
  padding: var(--space-8) var(--space-6);
  border-radius: var(--radius-lg); background: var(--color-surface);
  border: 1.5px solid var(--color-divider);
  transition: transform 0.2s, box-shadow 0.2s, border-color 0.2s;
}
.ind-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); border-color: var(--color-primary); }
.ind-card__icon { width: 3.25rem; height: 3.25rem; border-radius: var(--radius-md); display: grid; place-items: center; background: var(--color-primary-soft); color: var(--color-primary); }
.ind-card--alt .ind-card__icon { background: var(--color-accent-soft); color: var(--color-accent); }
.ind-card h3 { font-size: var(--text-lg); font-weight: 800; }
.ind-card p { font-size: var(--text-sm); color: var(--color-text-muted); flex: 1; }
.ind-card__go { font-size: var(--text-sm); font-weight: 700; color: var(--color-primary); display: inline-flex; align-items: center; gap: var(--space-2); }
.ind-card--soon { background: var(--color-surface-2); border-style: dashed; }
.ind-card--soon:hover { transform: none; box-shadow: none; border-color: var(--color-border); }
.ind-card--soon .ind-card__icon { background: var(--color-surface-offset); color: var(--color-text-faint); }
.soon-list { display: flex; flex-wrap: wrap; gap: var(--space-2); margin-top: var(--space-1); }
.soon-list span { font-size: var(--text-xs); padding: 0.25rem 0.6rem; border-radius: var(--radius-full); background: var(--color-surface); border: 1px solid var(--color-divider); color: var(--color-text-muted); }

/* --------------------------------------------------------------- Problem */
.problem__list { display: grid; grid-template-columns: 1fr; gap: var(--space-4); }
@media (min-width: 680px) { .problem__list { grid-template-columns: 1fr 1fr; } }
.problem__item { display: flex; gap: var(--space-4); padding: var(--space-5); border-radius: var(--radius-md); background: var(--color-surface); border: 1px solid var(--color-divider); }
.problem__icon { flex-shrink: 0; width: 2.5rem; height: 2.5rem; border-radius: var(--radius-sm); background: var(--color-primary-soft); color: var(--color-primary); display: grid; place-items: center; }
.problem__item h3 { font-family: var(--font-body); font-weight: 700; font-size: var(--text-base); margin-bottom: var(--space-1); }
.problem__item p { font-size: var(--text-sm); color: var(--color-text-muted); }

/* -------------------------------------------------------------- Features */
.features { background: var(--color-surface); }
.features__grid { display: grid; grid-template-columns: 1fr; gap: var(--space-5); }
@media (min-width: 680px) { .features__grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 980px) { .features__grid { grid-template-columns: repeat(3, 1fr); } }
.feature { padding: var(--space-8); border-radius: var(--radius-lg); background: var(--color-bg); border: 1px solid var(--color-divider); transition: transform 0.2s, box-shadow 0.2s; }
.feature:hover { transform: translateY(-3px); box-shadow: var(--shadow-md); }
.feature__num { font-family: var(--font-display); font-weight: 800; font-size: 0.8rem; color: var(--color-primary); letter-spacing: 0.1em; }
.feature h3 { font-size: var(--text-lg); font-weight: 700; margin-block: var(--space-3) var(--space-2); }
.feature p { font-size: var(--text-sm); color: var(--color-text-muted); }
.feature__list { list-style: none; margin-top: var(--space-4); display: grid; gap: var(--space-2); }
.feature__list li { font-size: var(--text-sm); padding-left: 1.5rem; position: relative; color: var(--color-text); }
.feature__list li::before { content: "✓"; position: absolute; left: 0; color: var(--color-accent); font-weight: 700; }

/* ----------------------------------------------------------- Content set */
.ctypes { display: grid; grid-template-columns: 1fr; gap: var(--space-3); }
@media (min-width: 600px) { .ctypes { grid-template-columns: 1fr 1fr; } }
@media (min-width: 940px) { .ctypes { grid-template-columns: repeat(3, 1fr); } }
.ctype { display: flex; align-items: flex-start; gap: var(--space-3); padding: var(--space-4) var(--space-5); border-radius: var(--radius-md); background: var(--color-surface); border: 1px solid var(--color-divider); }
.ctype__dot { flex-shrink: 0; width: 1.6rem; height: 1.6rem; border-radius: var(--radius-full); background: var(--color-accent-soft); color: var(--color-accent); display: grid; place-items: center; font-size: 0.8rem; font-weight: 800; margin-top: 0.1rem; }
.ctype div strong { display: block; font-size: var(--text-sm); font-weight: 700; }
.ctype div span { display: block; font-size: var(--text-xs); color: var(--color-text-muted); margin-top: 0.15rem; }

/* ----------------------------------------------------------------- Steps */
.steps__grid { display: grid; grid-template-columns: 1fr; gap: var(--space-8); }
@media (min-width: 720px) { .steps__grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1000px) { .steps__grid { grid-template-columns: repeat(4, 1fr); } }
.step { position: relative; padding-top: var(--space-2); }
.step__num { font-family: var(--font-display); font-weight: 800; font-size: 3rem; color: var(--color-primary); opacity: 0.25; line-height: 1; }
.step h3 { font-size: var(--text-lg); font-weight: 700; margin-block: var(--space-2); }
.step p { font-size: var(--text-sm); color: var(--color-text-muted); }

/* ------------------------------------------------------------ Not-a-list */
.nots { display: grid; gap: var(--space-3); margin-top: var(--space-8); }
@media (min-width: 680px) { .nots { grid-template-columns: 1fr 1fr; } }
.not { display: flex; gap: var(--space-3); align-items: flex-start; font-size: var(--text-sm); padding: var(--space-4) var(--space-5); background: var(--color-surface-2); border-radius: var(--radius-md); }
.not svg { flex-shrink: 0; color: var(--color-primary); margin-top: 0.15rem; }

/* --------------------------------------------------------------- Pricing */
.pricing__grid { display: grid; grid-template-columns: 1fr; gap: var(--space-6); align-items: stretch; }
@media (min-width: 880px) { .pricing__grid { grid-template-columns: repeat(3, 1fr); } }
.plan { display: flex; flex-direction: column; padding: var(--space-8); border-radius: var(--radius-lg); background: var(--color-surface); border: 1px solid var(--color-divider); position: relative; }
.plan--featured { border-color: var(--color-primary); border-width: 2px; box-shadow: var(--shadow-lg); }
.plan__badge { position: absolute; top: -0.85rem; left: 50%; transform: translateX(-50%); background: var(--color-primary); color: #fffdf8; font-size: 0.7rem; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; padding: 0.3rem 0.9rem; border-radius: var(--radius-full); white-space: nowrap; }
.plan__name { font-family: var(--font-display); font-weight: 800; font-size: var(--text-lg); }
.plan__price { display: flex; align-items: baseline; gap: var(--space-1); margin-block: var(--space-3) var(--space-1); }
.plan__price .amt { font-family: var(--font-display); font-weight: 800; font-size: 2.6rem; letter-spacing: -0.03em; }
.plan__price .per { font-size: var(--text-sm); color: var(--color-text-muted); }
.plan__desc { font-size: var(--text-sm); color: var(--color-text-muted); margin-bottom: var(--space-5); }
.plan__hours { font-size: var(--text-xs); font-weight: 700; color: var(--color-accent); background: var(--color-accent-soft); padding: 0.3rem 0.7rem; border-radius: var(--radius-full); align-self: flex-start; margin-bottom: var(--space-5); }
.plan__list { list-style: none; display: grid; gap: var(--space-3); margin-bottom: var(--space-8); flex: 1; }
.plan__list li { font-size: var(--text-sm); padding-left: 1.5rem; position: relative; }
.plan__list li::before { content: "✓"; position: absolute; left: 0; color: var(--color-accent); font-weight: 700; }
.plan .btn { width: 100%; }
.price-note { margin-top: var(--space-8); padding: var(--space-6); border-radius: var(--radius-md); background: var(--color-surface-2); border-left: 3px solid var(--color-accent); }
.price-note strong { display: block; font-size: var(--text-base); margin-bottom: var(--space-2); }
.price-note p { font-size: var(--text-sm); color: var(--color-text-muted); }

/* ---------------------------------------------------------- Trial banner */
.banner { background: linear-gradient(135deg, var(--color-primary), #944108); color: #fffdf8; border-radius: var(--radius-lg); padding: clamp(var(--space-8), 5vw, var(--space-12)); text-align: center; }
.banner h2 { font-size: var(--text-xl); color: inherit; margin-bottom: var(--space-3); }
.banner p { color: rgba(255,253,248,0.92); margin-inline: auto; }
.banner .btn { margin-top: var(--space-6); background: #fffdf8; color: var(--color-primary); }

/* -------------------------------------------------------------- Built-for */
.builtfor { background: var(--color-surface); border-block: 1px solid var(--color-divider); }
.builtfor__grid { display: grid; grid-template-columns: 1fr; gap: var(--space-8); align-items: start; }
@media (min-width: 860px) { .builtfor__grid { grid-template-columns: 0.9fr 1.1fr; gap: var(--space-16); } }
.builtfor__points { display: grid; gap: var(--space-5); }
.bpoint { display: flex; gap: var(--space-4); }
.bpoint__icon { flex-shrink: 0; width: 2.75rem; height: 2.75rem; border-radius: var(--radius-md); background: var(--color-primary-soft); color: var(--color-primary); display: grid; place-items: center; }
.bpoint h3 { font-family: var(--font-body); font-size: var(--text-base); font-weight: 700; margin-bottom: var(--space-1); }
.bpoint p { font-size: var(--text-sm); color: var(--color-text-muted); }
.honest-note { margin-top: var(--space-8); font-size: var(--text-sm); color: var(--color-text-muted); padding: var(--space-5); border: 1px dashed var(--color-border); border-radius: var(--radius-md); }

/* ------------------------------------------------------------------- FAQ */
.faq__list { max-width: 52rem; margin-inline: auto; display: grid; gap: var(--space-3); }
.faq__item { background: var(--color-surface); border: 1px solid var(--color-divider); border-radius: var(--radius-md); overflow: hidden; }
.faq__q { width: 100%; display: flex; align-items: center; justify-content: space-between; gap: var(--space-4); text-align: left; padding: var(--space-5); font-weight: 700; font-size: var(--text-base); min-height: 3.25rem; }
.faq__q .icon { flex-shrink: 0; transition: transform 0.25s; color: var(--color-primary); }
.faq__item.open .faq__q .icon { transform: rotate(45deg); }
.faq__a { max-height: 0; overflow: hidden; transition: max-height 0.3s ease; }
.faq__item.open .faq__a { max-height: 40rem; }
.faq__a p { padding: 0 var(--space-5) var(--space-5); color: var(--color-text-muted); font-size: var(--text-sm); }

/* ---------------------------------------------------------------- Forms */
.capture { background: var(--color-surface); border-block: 1px solid var(--color-divider); }
.capture__card { max-width: 46rem; margin-inline: auto; text-align: center; }
.capture h2 { font-size: var(--text-2xl); margin-block: var(--space-4); }
.capture p { color: var(--color-text-muted); font-size: var(--text-lg); margin-inline: auto; }
.form { display: grid; gap: var(--space-3); margin-top: var(--space-8); max-width: 34rem; margin-inline: auto; text-align: left; }
@media (min-width: 600px) { .form--two { grid-template-columns: 1fr 1fr; } .form--two .form__wide { grid-column: 1 / -1; } }
.form label { font-size: var(--text-xs); font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; color: var(--color-text-muted); display: block; margin-bottom: var(--space-2); }
.form input, .form select {
  width: 100%; padding: 0.95rem 1.1rem; border-radius: var(--radius-md);
  border: 1.5px solid var(--color-border); background: var(--color-bg);
  font-size: 1rem; color: var(--color-text); font-family: inherit;
}
.form input:focus, .form select:focus { outline: none; border-color: var(--color-primary); box-shadow: 0 0 0 3px var(--color-primary-soft); }
.form .btn { width: 100%; }
.form__note { font-size: var(--text-xs); color: var(--color-text-faint); margin-top: var(--space-4); margin-inline: auto; max-width: 44ch; }
.capture--waitlist { background: var(--color-bg); }

/* Sample-pack preview strip */
.preview-strip { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--space-3); max-width: 34rem; margin: var(--space-8) auto 0; }
.preview-strip img { border-radius: var(--radius-sm); border: 1px solid var(--color-divider); box-shadow: var(--shadow-sm); }

/* ------------------------------------------------------------- Final CTA */
.final { text-align: center; }
.final h2 { font-size: var(--text-2xl); margin-block: var(--space-4) var(--space-5); max-width: 26ch; margin-inline: auto; }
.final p { color: var(--color-text-muted); font-size: var(--text-lg); margin-inline: auto; }
.final__cta { display: flex; flex-wrap: wrap; gap: var(--space-3); justify-content: center; margin-top: var(--space-8); }

/* ---------------------------------------------------------------- Footer */
.footer { border-top: 1px solid var(--color-divider); padding-block: var(--space-12); background: var(--color-surface); }
.footer__grid { display: grid; grid-template-columns: 1fr; gap: var(--space-8); }
@media (min-width: 760px) { .footer__grid { grid-template-columns: 1.4fr 1fr 1fr; } }
.footer__brand { display: flex; align-items: center; gap: var(--space-2); font-family: var(--font-display); font-weight: 800; }
.footer__copy { font-size: var(--text-sm); color: var(--color-text-muted); margin-top: var(--space-3); }
.footer h4 { font-family: var(--font-body); font-size: var(--text-xs); font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--color-text-faint); margin-bottom: var(--space-4); }
.footer__col { display: grid; gap: var(--space-3); align-content: start; }
.footer__col a { font-size: var(--text-sm); color: var(--color-text-muted); }
.footer__col a:hover { color: var(--color-text); }
.footer__legal { margin-top: var(--space-10); padding-top: var(--space-6); border-top: 1px solid var(--color-divider); font-size: var(--text-xs); color: var(--color-text-faint); }

/* ------------------------------------------------- Download / thank-you  */
.head { text-align: center; max-width: 46rem; margin: 0 auto var(--space-10); }
.head h1 { font-size: var(--text-2xl); font-weight: 800; letter-spacing: -0.02em; margin-top: var(--space-4); }
.head .accent { color: var(--color-primary); }
.head .lead { font-size: var(--text-lg); color: var(--color-text-muted); margin: var(--space-5) auto 0; }
.success { max-width: 44rem; margin: 0 auto var(--space-10); display: flex; gap: var(--space-4); align-items: flex-start; padding: var(--space-5) var(--space-6); border-radius: var(--radius-md); background: var(--color-accent-soft); border: 1px solid color-mix(in oklab, var(--color-accent) 30%, transparent); }
.success__icon { flex-shrink: 0; width: 1.9rem; height: 1.9rem; border-radius: var(--radius-full); background: var(--color-accent); color: #fff; display: grid; place-items: center; }
.success__text { font-size: var(--text-base); color: var(--color-text); }
.dl-main { display: flex; flex-wrap: wrap; gap: var(--space-5); align-items: center; justify-content: space-between; padding: var(--space-6); border-radius: var(--radius-lg); background: var(--color-surface); border: 1px solid var(--color-divider); box-shadow: var(--shadow-sm); margin-bottom: var(--space-6); }
.dl-main__info { display: flex; gap: var(--space-4); align-items: center; min-width: 0; }
.dl-main__icon { flex-shrink: 0; width: 3.25rem; height: 3.25rem; border-radius: var(--radius-md); background: var(--color-primary-soft); color: var(--color-primary); display: grid; place-items: center; }
.dl-main__kicker { font-size: var(--text-xs); font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--color-primary); }
.dl-main h2 { font-family: var(--font-body); font-size: var(--text-base); font-weight: 700; margin-top: 0.2rem; }
.dl-main__meta { font-size: var(--text-xs); color: var(--color-text-faint); margin-top: 0.2rem; }
.grid { display: grid; grid-template-columns: 1fr; gap: var(--space-5); }
@media (min-width: 720px) { .grid { grid-template-columns: repeat(3, 1fr); } }
.card { padding: var(--space-5); border-radius: var(--radius-lg); background: var(--color-surface); border: 1px solid var(--color-divider); display: flex; flex-direction: column; gap: var(--space-4); }
.card img { border-radius: var(--radius-md); border: 1px solid var(--color-divider); }
.card__kicker { font-size: var(--text-xs); font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; color: var(--color-accent); }
.card h3 { font-family: var(--font-body); font-size: var(--text-base); font-weight: 700; margin-top: 0.25rem; }
.card__meta { font-size: var(--text-xs); color: var(--color-text-faint); margin-top: 0.25rem; }
.card .btn { margin-top: auto; }
.steps-box { max-width: 52rem; margin: var(--space-16) auto 0; padding: var(--space-8); border-radius: var(--radius-lg); background: var(--color-surface-2); }
.steps-box h2 { font-size: var(--text-xl); margin-bottom: var(--space-5); }
.steps-box ol { padding-left: 1.4rem; display: grid; gap: var(--space-4); }
.steps-box li { font-size: var(--text-sm); color: var(--color-text-muted); }
.steps-box li strong { color: var(--color-text); }
.upsell { max-width: 52rem; margin: var(--space-16) auto 0; text-align: center; padding: var(--space-10) var(--space-8); border-radius: var(--radius-lg); background: linear-gradient(135deg, var(--color-primary), #944108); color: #fffdf8; }
.upsell h2 { font-size: var(--text-xl); color: inherit; margin-bottom: var(--space-4); }
.upsell p { color: rgba(255,253,248,0.92); margin-inline: auto; font-size: var(--text-sm); }
.upsell .btn { margin-top: var(--space-6); background: #fffdf8; color: var(--color-primary); }
.page-foot { max-width: 52rem; margin: var(--space-16) auto 0; text-align: center; font-size: var(--text-sm); color: var(--color-text-muted); }
.page-foot a { color: var(--color-primary); font-weight: 600; }

/* ------------------------------------------------------------ Animation */
.reveal { opacity: 0; transform: translateY(20px); transition: opacity 0.6s ease, transform 0.6s ease; }
.reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; }
  .phone { transform: none; }
  html { scroll-behavior: auto; }
  * { transition-duration: 0.01ms !important; animation-duration: 0.01ms !important; }
}


/* ==========================================================================
   Pop, Lock, & Post It — brand layer (overrides + new components)
   ========================================================================== */
.brand { color: var(--color-text); gap: 0.55rem; }
.brand__word { font-family: var(--font-display); font-weight: 800; font-size: 1.12rem; letter-spacing: -0.025em; white-space: nowrap; }
.brand__word .amp { color: var(--color-primary); }
@media (max-width: 380px) { .brand__word { font-size: 1rem; } .brand svg { width: 26px; height: 26px; } }
@media (max-width: 999px) { .brand__tag { display: none; } }
.header__actions { gap: 0.25rem; }
.drawer__top { display: flex; align-items: center; justify-content: space-between; height: 3.5rem; }

/* Buttons: ink is the default action color, pop is the loud one */
.btn--primary { background: var(--color-ink); color: var(--color-on-ink); }
.btn--primary:hover { background: var(--color-primary); color: #fff; }
.btn--dark { background: transparent; color: var(--color-text); border: 2px solid var(--color-ink); }
.btn--dark:hover { background: var(--color-ink); color: var(--color-on-ink); }
.btn--pop { background: var(--color-pop); color: #121212; }
.btn--pop:hover { background: #fff; color: #121212; transform: translateY(-1px); }
.btn--outline-light { background: transparent; color: #f4f3ef; border: 1.5px solid rgba(244,243,239,0.45); }
.btn--outline-light:hover { border-color: #f4f3ef; }
.btn--outline { border-width: 2px; border-color: var(--color-ink); }
.btn--outline:hover { background: var(--color-ink); color: var(--color-on-ink); border-color: var(--color-ink); }

/* Hero */
.hero { padding-block: clamp(var(--space-8), 6vw, var(--space-20)) clamp(var(--space-12), 6vw, var(--space-20)); }
.hero::before {
  background:
    radial-gradient(40rem 26rem at 85% 10%, color-mix(in oklab, var(--color-pop) 16%, transparent), transparent 70%);
}
.hero h1 { font-size: clamp(2.35rem, 1.2rem + 5vw, 4.5rem); line-height: 1.02; letter-spacing: -0.035em; }
.hl { position: relative; white-space: normal; background: linear-gradient(transparent 62%, color-mix(in oklab, var(--color-pop) 55%, transparent) 62%, color-mix(in oklab, var(--color-pop) 55%, transparent) 92%, transparent 92%); padding-inline: 0.05em; }
.hero__note svg, .trust__item svg { color: var(--color-primary); }
.hero__stack { position: relative; width: min(100%, 30rem); aspect-ratio: 1 / 0.92; margin-inline: auto; }
.hs { position: absolute; width: 62%; border-radius: 1rem; box-shadow: var(--shadow-lg); border: 1px solid var(--color-divider); background: #fff; }
.hs--1 { left: 0; top: 8%; transform: rotate(-6deg); }
.hs--2 { right: 0; top: 0; transform: rotate(5deg); z-index: 2; }
.hs--3 { left: 22%; bottom: 0; transform: rotate(-1deg); z-index: 3; width: 56%; }
.hs-tag { position: absolute; z-index: 4; right: 2%; bottom: 10%; background: var(--color-ink); color: var(--color-on-ink); font-family: var(--font-display); font-weight: 800; font-size: 0.95rem; padding: 0.5rem 0.95rem; border-radius: var(--radius-full); transform: rotate(-4deg); box-shadow: var(--shadow-md); }
.hs-tag { color: var(--color-on-ink); }
@media (max-width: 919px) { .hero__stack { width: min(92%, 24rem); } }

/* What we do */
.what { display: grid; gap: var(--space-4); }
@media (min-width: 760px) { .what { grid-template-columns: repeat(3, 1fr); } }
.what__item { display: flex; gap: var(--space-4); align-items: flex-start; padding: var(--space-6); border-radius: var(--radius-lg); background: var(--color-surface); border: 1px solid var(--color-divider); }
.what__n { font-family: var(--font-display); font-weight: 800; font-size: 2.6rem; line-height: 1; color: var(--color-primary); min-width: 2.6ch; }
.what__item h3 { font-size: var(--text-lg); font-weight: 800; margin-bottom: var(--space-1); }
.what__item p { font-size: var(--text-sm); color: var(--color-text-muted); }

/* Ink (dark) section */
.section--ink { background: #121212; color: #f4f3ef; }
.section--ink .section-head p, .section--ink .problem__item p { color: #b9b8b1; }
.section--ink .eyebrow { color: var(--color-pop); }
.section--ink .eyebrow::before { background: var(--color-pop); }
.section--ink .problem__item { background: #1b1b1b; border-color: #2c2c2c; }
.section--ink .problem__icon { background: #2e1a10; color: var(--color-pop); }
.section--alt { background: var(--color-surface); border-block: 1px solid var(--color-divider); }

/* Steps */
.step__num { opacity: 1; color: var(--color-pop); -webkit-text-stroke: 0; }
.step { border-top: 3px solid var(--color-ink); padding-top: var(--space-5); }

/* Industry cards */
.ind-card { position: relative; background: var(--color-bg); }
.ind-card:hover { border-color: var(--color-ink); }
.ind-card__status { align-self: flex-start; font-size: 0.7rem; font-weight: 800; letter-spacing: 0.1em; text-transform: uppercase; padding: 0.3rem 0.65rem; border-radius: var(--radius-full); background: var(--color-ink); color: var(--color-on-ink); }
.ind-card__status--soon { background: transparent; color: var(--color-text-muted); border: 1px dashed var(--color-border); }
.ind-card__go { color: var(--color-text); }
.ind-card--soon .ind-card__go { color: var(--color-text-muted); }
.ind-card--soon { background: var(--color-surface-2); }
.soon-list { flex: 1; align-content: flex-start; }

/* Examples */
.ex-row + .ex-row { margin-top: var(--space-12); }
.ex-row__head { display: flex; flex-wrap: wrap; align-items: baseline; justify-content: space-between; gap: var(--space-2) var(--space-4); margin-bottom: var(--space-4); }
.ex-row__head h3 { font-size: var(--text-lg); font-weight: 800; }
.ex-row__link { font-size: var(--text-sm); font-weight: 700; display: inline-flex; align-items: center; gap: var(--space-2); color: var(--color-primary); min-height: 2.75rem; }
.ex-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: var(--space-4); }
@media (max-width: 640px) {
  .ex-grid { grid-template-columns: none; grid-auto-flow: column; grid-auto-columns: 78%; overflow-x: auto; scroll-snap-type: x mandatory; padding-bottom: var(--space-3); -webkit-overflow-scrolling: touch; }
  .ex { scroll-snap-align: start; }
}
.ex img { width: 100%; border-radius: var(--radius-md); border: 1px solid var(--color-divider); box-shadow: var(--shadow-sm); background: #fff; }
.ex figcaption { font-size: var(--text-xs); color: var(--color-text-muted); margin-top: var(--space-2); font-weight: 600; }

/* Benefits */
.benefits { display: grid; gap: var(--space-4); }
@media (min-width: 640px) { .benefits { grid-template-columns: 1fr 1fr; } }
@media (min-width: 980px) { .benefits { grid-template-columns: repeat(3, 1fr); } }
.benefit { padding: var(--space-6); border-radius: var(--radius-lg); background: var(--color-bg); border: 1px solid var(--color-divider); }
.benefit__icon { width: 2.4rem; height: 2.4rem; border-radius: var(--radius-sm); display: grid; place-items: center; background: var(--color-ink); color: var(--color-pop); margin-bottom: var(--space-4); }
.benefit h3 { font-size: var(--text-lg); font-weight: 800; margin-bottom: var(--space-2); }
.benefit p { font-size: var(--text-sm); color: var(--color-text-muted); }
.honest-note { max-width: 46rem; margin: var(--space-10) auto 0; text-align: center; }

/* Pricing */
.plan--featured { border-color: var(--color-ink); }
.plan__badge { background: var(--color-pop); color: #121212; }
.plan__list li::before, .feature__list li::before { color: var(--color-primary); }
.plan__fine { font-size: var(--text-xs); color: var(--color-text-faint); text-align: center; margin-top: var(--space-3); max-width: none; }
.price-notes { display: grid; gap: var(--space-4); margin-top: var(--space-8); }
@media (min-width: 800px) { .price-notes { grid-template-columns: 1fr 1fr; } }
.price-notes .price-note { margin-top: 0; border-left-color: var(--color-pop); }
.price-note a { color: var(--color-primary); font-weight: 700; text-decoration: underline; text-underline-offset: 2px; }

/* Banners go ink */
.banner, .upsell { background: #121212; color: #f4f3ef; border: 1px solid #2c2c2c; }
.banner p, .upsell p { color: #c9c8c1; }
.banner .btn, .upsell .btn { margin-top: 0; }
.banner .final__cta { margin-top: var(--space-6); }
.upsell .btn { margin-top: var(--space-6); background: var(--color-pop); color: #121212; }

/* Forms */
.form select { appearance: none; -webkit-appearance: none; background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='14' height='14' viewBox='0 0 24 24' fill='none' stroke='%2356554f' stroke-width='2.5'%3E%3Cpath d='m6 9 6 6 6-6'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: right 1rem center; padding-right: 2.6rem; }
.form textarea { width: 100%; padding: 0.95rem 1.1rem; border-radius: var(--radius-md); border: 1.5px solid var(--color-border); background: var(--color-bg); font-size: 1rem; color: var(--color-text); font-family: inherit; resize: vertical; min-height: 5.5rem; }
.form textarea:focus, .form input:focus, .form select:focus { outline: none; border-color: var(--color-ink); box-shadow: 0 0 0 3px color-mix(in oklab, var(--color-pop) 30%, transparent); }
.form label .opt { text-transform: none; letter-spacing: 0; font-weight: 500; color: var(--color-text-faint); }
.form fieldset { border: 0; margin-top: var(--space-4); }
.form legend { font-family: var(--font-display); font-weight: 800; font-size: var(--text-lg); color: var(--color-text); padding-bottom: var(--space-2); border-bottom: 2px solid var(--color-ink); width: 100%; }
.form--onboard { max-width: 44rem; }
.field-help { font-size: var(--text-xs); color: var(--color-text-muted); margin-top: var(--space-2); }
.field-help a, .success__text a, .next-steps a:not(.btn), .legal a { color: var(--color-primary); font-weight: 600; text-decoration: underline; text-underline-offset: 2px; }
.capture__card .form { max-width: 38rem; }

/* Welcome next steps */
.next-steps { list-style: none; max-width: 44rem; margin: 0 auto; display: grid; gap: var(--space-4); }
.next-steps li { display: flex; gap: var(--space-4); padding: var(--space-6); border-radius: var(--radius-lg); background: var(--color-surface); border: 1px solid var(--color-divider); }
.ns__n { flex-shrink: 0; width: 2.3rem; height: 2.3rem; border-radius: var(--radius-full); background: var(--color-ink); color: var(--color-pop); font-family: var(--font-display); font-weight: 800; display: grid; place-items: center; }
.next-steps h2 { font-family: var(--font-body); font-size: var(--text-base); font-weight: 800; margin-bottom: var(--space-1); }
.next-steps p { font-size: var(--text-sm); color: var(--color-text-muted); }
.next-steps .btn { margin-top: var(--space-4); }

/* Contact */
.contact-cards { display: grid; gap: var(--space-4); max-width: 38rem; margin: 0 auto; }
@media (min-width: 600px) { .contact-cards { grid-template-columns: 1fr 1fr; } }
.contact-card { display: grid; gap: 0.2rem; padding: var(--space-5); border-radius: var(--radius-md); background: var(--color-surface); border: 1px solid var(--color-divider); min-width: 0; }
.contact-card strong { font-size: var(--text-xs); letter-spacing: 0.1em; text-transform: uppercase; color: var(--color-text-muted); }
.contact-card span { font-weight: 700; overflow-wrap: anywhere; }

/* Legal */
.legal { max-width: 44rem; margin: 0 auto; }
.legal h1 { font-size: var(--text-2xl); font-weight: 800; letter-spacing: -0.02em; }
.legal h2 { font-size: var(--text-lg); font-weight: 800; margin: var(--space-8) 0 var(--space-3); }
.legal p { color: var(--color-text-muted); margin-bottom: var(--space-3); }
.legal-note { font-size: var(--text-sm); padding: var(--space-4); border-radius: var(--radius-md); background: var(--color-surface-2); margin-top: var(--space-4); }

/* Footer: four columns on desktop */
@media (min-width: 760px) { .footer__grid { grid-template-columns: 1.5fr 1fr 1fr 1fr; } }
.footer__col a { min-height: 1.75rem; display: inline-flex; align-items: center; }
.footer__copy a { overflow-wrap: anywhere; }
.drawer__contact a { overflow-wrap: anywhere; }

/* Accent-color text on dark mode */
[data-theme='dark'] .section--ink { background: #0a0a0a; }
[data-theme='dark'] .hs { border-color: #2c2c2c; }

/* Mobile header fit: theme toggle lives in the drawer on small screens */
@media (max-width: 519px) { .header__actions [data-theme-toggle] { display: none; } }
.drawer__theme { margin-top: var(--space-6); display: inline-flex; align-items: center; gap: var(--space-2); font-size: var(--text-sm); color: var(--color-text-muted); min-height: 2.75rem; }
.ind-card__status, .plan__badge, .brand__tag { font-size: 0.75rem; }
.success__text, .lead, .next-steps p, .page-foot p { overflow-wrap: anywhere; }
.header .header__cta { display: none; }
@media (min-width: 1000px) { .header .header__cta { display: inline-flex; } }